A sustainability-certified, independent digital studio hybrid with offices in two German cities and a team spread across Europe. The agency combines strategic depth with studio-grade craft and startup-like pragmatism , delivering across strategy, product, brand, and technology for international brands and ambitious scale-ups.

Clients range from large international companies across FMCG, fashion, and financial services to ambitious product companies shaping their categories.

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Creative authority

• A strong portfolio of digital products, platforms, or complex systems.
• Proven ability to create distinctive, high-quality design directions with personality.
• Deep craft in interaction, systems, brand and product thinking.
• Ability to present a design direction and connect it to measurable business outcomes.
• Strong stakeholder management, including C-level alignment.

Systems thinker

• Experience leading design across complex ecosystems (consistency, scalability, quality).
• Strong instincts for standards, governance, and adoption without slowing delivery.
• Strong CX understanding: journeys, service thinking, research signals, experience principles.
• Comfortable navigating enterprise complexity and multi-stakeholder environments.

Cross-functional fluency

• Strong collaboration with CX and engineering teams.
• Ability to translate between disciplines and make crisp calls without overstepping.
• Familiarity with modern product development cycles.

Hands-on leader

• You still design when it matters.
• You review work deeply and give precise, actionable critique.
• You can prototype and shape critical flows directly.

AI-aware innovator

• Practical experience using AI tools in research, design, or workflow.
• Curious and experimental, but structured — able to operationalize innovation.

Commercially literate

• Understanding of revenue, margin, and resource planning.
• Ability to think in leverage and efficiency, not just output.
• Belief that design is a growth driver.

Non-negotiables

High standards, no ego — you raise the bar and bring people with you.

Kind, direct feedback — you challenge thinking constructively.

Decisive leadership — you make decisions and don't hide behind consensus.

Outcome focus — you connect craft to measurable impact.

Systems over one-offs — you think long-term and build things that scale.

Human intensity — you lead by example while keeping teams healthy and motivated.

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You lead design, and you build the conditions for great work. You'll lead a team of 10+ designers across brand and product design, reporting to the CXO. This is a hybrid of creative authority, systems thinking, and commercial ownership, not a pure creative director role, not a pure operations role.

1. Creative leadership

• Define and defend design principles and quality standards.
• Craft distinctive product and interface directions.
• Drive brand-to-product consistency across UX/UI, motion, tone, and visual systems.
• Lead key client projects hands-on when it matters most.
• Drive excellence in interaction design, systems thinking, and visual craft.

2. Design at scale

• Define standards and principles that keep work coherent across products and teams.
• Set up lightweight governance: ownership, decision rights, review points.
• Ensure system work has the right owners and stays aligned with product reality.
• Keep teams moving fast with clear patterns, strong critique, and pragmatic guardrails.
• Partner with engineering leadership to ensure what gets designed can be built reliably.

3. AI-driven workflow innovation

• Integrate AI into research, concepting, prototyping, and systems work.
• Shorten iteration cycles without lowering quality.
• Build structured workflows that augment human judgment — separate real leverage from hype.

4. Team and culture leadership

• Lead, mentor, and grow a multidisciplinary design team.
• Run performance and feedback cycles that are demanding, fair, and developmental.
• Shape hiring decisions and raise the bar continuously.
• Build a culture of critique, ownership, and ambition.

5. Operating model

• Establish review rituals, critique formats, and decision principles.
• Improve collaboration across discovery, prototyping, handover, and QA.
• Create internal assets that compound: standards, templates, repeatable approaches.

Entrepreneurial commercial ownership

The agency is building toward a model where Experience and Design operate as a unified sub-unit with its own identity, business goals, and P&L responsibility. This role leads Design today, and is expected to co-build that path forward. If the collaboration proves strong, virtual shares and direct unit profit participation are on the table.

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What success looks like (Year 1)

• Noticeable elevation in design quality across all shipped work.
• A scalable approach to consistency and reuse in place, with clear ownership and adoption.
• Faster iteration cycles through AI-enabled workflows without increasing team size.
• Strong team engagement and retention.
• Measurable contribution to growth through design-led engagements.

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